A bright business future on the Sunshine Coast
Queensland’s Sunshine Coast is traditionally known for its pristine beaches, surf spots and tourist attractions.
Yet it’s also receiving significant investment to support economic development. With the region’s current population of 298,000 projected to grow to 470,000 by 2036, development is accelerating.
One such example is Stockland’s Aura development.
Upon completion, the $5 billion future city will be Australia’s largest master-planned community under single ownership, and the biggest six-star community (as certified by sustainability appraisers Green Star). Aura alone is expected to boost the Sunshine Coast economy by 11 per cent, contributing an additional $1.5 billion in gross domestic product per year.
And at the economic heart of this development is the $215 million Aura Business Park, which is estimated to account for employment growth of 27 per cent over the next 25 years.
Solutions for all kinds of business, today and tomorrow
Businesses in regions set to experience rapid growth require a network that provides the flexibility to meet their technology needs, today and in the future.
Stockland has selected the nbn™ broadband access network as its infrastructure provider to deliver access to solutions for Aura Business Park tenants, through a variety of phone and internet providers, which are designed for business needs.
Matthew Byrne is the Senior Economic Development Manager for Stockland’s Sunshine Coast property portfolio. He leads the company’s work to bring opportunities in the region to fruition, and helps ensure a prosperous and economically sustainable future for Queensland.
business nbn™ solutions are an important aspect in achieving this.
Says Byrne, “To support the immense demands and opportunities presented by this growth, it’s important we have a network solution that can cater for the variety of business sizes and technology requirements, from large enterprises to small independent retailers. This is why we worked with NBN Co to bring the nbn™ access network to thousands of businesses in the region.”
The size and diversity of Aura Business Park means it will host a wide range of businesses, from small local suppliers to large international organisations, all of which have varying data and IT needs. With business nbn™ via their preferred phone and internet provider, businesses will have access to features including services based on high wholesale symmetrical speeds and high-quality multi-voice lines with enhanced service support for service providers.^
Access to fast speeds and enhanced support between NBN Co and service providers
David McCrae, Business Development Manager for Enterprise at NBN Co, worked closely with Stockland on the rollout of business nbn™ solutions.
“The Aura Business Park is one of the first business precincts in the country to be business nbn™ Enterprise Ethernet-ready, making it very attractive to businesses who require access to a broadband network designed to provide the speed, quality and service needs of enterprise customers.”^
business nbn™ Enterprise Ethernet is designed for government and enterprises, and is capable of delivering wholesale symmetrical speeds of close to 1Gbps* of bandwidth with enterprise-grade service support for service providers. It’s the result of extensive testing with leading phone and internet providers to ensure business nbn™ Enterprise Ethernet can support the needs of Australian businesses.
And it’s not only the end product that needs to be responsive to the needs of businesses.
Businesses also need confidence that things will work smoothly without constant disruption from their network provider. With enhanced service-level agreements and premium appointments between NBN Co and service providers, businesses can have confidence in a reliable wholesale network with business nbn™ solutions.
Collaboration: the key to success
To help ensure success, NBN Co works closely with developers from start to finish.
Says Byrne, “Working with NBN Co was a positive experience. They’ve been enjoyable to work with at
every stage of the development, and have helped to make the process as stress-free as it could be.”
Adds McCrae, “We deployed our dedicated Build Partnerships team, which works collaboratively with developers, and focuses on providing expert technical knowledge and a clear understanding of business impact for the available network options.”
The future for businesses on the Sunshine Coast – and around Australia – is bright, with NBN Co helping to unlock innovation and opportunities through business nbn™ solutions.
^ An end user’s experience, including the speeds actually achieved over the nbn™ broadband access network, depends on the nbn™ access network technology and configuration over which services are delivered to their premises, whether they are using the internet during the busy period, and some factors outside of nbn’s control (like their equipment quality, software, chosen broadband plan, signal reception, or how their provider designs its network). Speeds may also be impacted by the number of concurrent users on the nbn™ Fixed Wireless network, including during busy periods. Sky Muster™ satellite end users may also experience latency.
* Regardless of the retail service an end user purchases, the actual wholesale speeds delivered by the business nbn™ Enterprise Ethernet product will be less than 1000Mbps and no more than 952Mbps due to equipment and network limitations. An end user’s experience, including the speeds actually achieved over the nbn™ broadband access network, depends on the configuration over which services are delivered to their premises, whether they are using the service during the busy period, and some factors outside of nbn’s control (like their equipment quality, software, chosen broadband plan or how their provider designs its network). If the end user’s phone and internet provider has not selected a bandwidth in the highest of three classes of service available for business nbn™ Enterprise Ethernet, the speeds they experience may be affected by contention on the nbn™ access network, particularly in busy periods.