In high demand: households choosing fast broadband

8-minute read
Whether working from home, streaming entertainment or learning online, Australian households on the nbn™ network are choosing higher wholesale speed plans.

If 2020 was the ‘Year of Online’, then 2021 looks set to be the ‘Year of Faster Broadband’.

Across the country, households on the nbn™ network are choosing higher wholesale speed plans to work and study online, shop, and stream entertainment.

In the last 12 months*, demand for broadband plans with peak wholesale download speeds of up to 100 Mbps and above doubled† ‡, while average data downloads grew by almost 20 per cent.

man- sitting-floor-mobile-phone

“Demand for data on the nbn™ network shows that Australians are simply doing more online. They are also choosing faster broadband that helps to meet their household needs,” says Brad Whitcomb, Chief Customer Officer at nbn.

COVID-19 has accelerated the digitisation of the Australian economy and society. Australians rely on broadband services to work from home, participate in online learning, stream entertainment, and access a range of essential services, such as telehealth.”

To help deliver greater value, certainty and simplicity to customers and the telecommunications industry as our nation’s need for speed and data evolves, nbn is undertaking its latest industry consultation.

“We see this consultation as an important opportunity for the industry to come together to create a framework that meets the future challenges of growing data consumption and develop solutions to better support Australia’s digital future in a commercially sustainable way.”

children-using-tablet-devices

By the numbers

With the number of connected devices in Australian households currently averaging 20 per home and, says Telsyte, predicted to increase to 36 devices by 2024, customers are increasingly choosing to upgrade to higher speed plans and are consuming more data to support their work and lifestyle needs.

Customers and businesses alike are anticipating a ‘new (working) normal’ in 2021:

  • 68 per cent – the number of employees that expect to work from home more after the COVID-19 crisis has ended§
  • 98 per cent – the number of enterprises expecting a far greater reliance on remote collaboration to replace face-to-face meetings in a post-COVID-19 world# 
  • 64 per cent – the number of customers embracing video conferencing and calling**

When it comes to entertainment:

  • 71 per cent – the number of households that stream video – up from 23 per cent in 2015†† – with video streaming now the number one choice of nightlife activity‡‡
  • 58 per cent – the increase expected for 4K TVs and Ultra High Definition subscriptions by 2024§§

Meanwhile, households are playing games – the online variety, that is:

  • 5.8 million – the number of online gaming subscriptions in Aussie households (June 2020), up 16 per cent on the previous year##
  • 17.6 million – the number of online gaming subscriptions predicted by June 2024***
  • 430 per cent – the increase predicted for cloud gaming by 2024†††
male-female-connected-home

High internet speed loving postcodes

So, which Australian postcodes are leading the way for faster broadband and embracing the benefits that come from choosing the right speed for their needs?

Perhaps unsurprisingly, as a result of COVID-19 lockdowns, three Victorian postcodes feature in the leading five postcodes: Werribee, Werribee South, Point Cook (3030), Hoppers Crossing, Truganina, Tarneit (3029) and Cranbourne (3977).

Rounding out the most data-hungry five postcodes are Greater Toowoomba (4350), in Queensland, and Liverpool, Casula and Moorebank (2170) in New South Wales.

Rank

State

Postcode

Suburbs include

1

New South Wales

2170

Liverpool, Casula, Moorebank

2

Victoria

3030

Werribee, Werribee South, Point Cook

3

Queensland

4350

Greater Toowoomba

4

Victoria

3029

Hoppers Crossing, Truganina, Tarneit

5

Victoria

3977

Cranbourne

And what about by state and territory?

Here’s the breakdown of the leading five postcodes in each state, where we’re seeing the most demand for high broadband speeds…

Australian Capital Territory

Rank 

Postcode 

Suburbs within postcode include 

2913 

Palmerston, Franklin, Casey 

2914 

Harrison, Amaroo, Forde 

3

2611

Denman Prospect, Coombs

2617  

Belconnen, Lawson, University of Canberra 

2615

Dunlop, Fraser, Latham 

New South Wales

Rank

Postcode

Suburbs within postcode include 

1

2170

Liverpool, Casula, Moorebank

2

2148

Blacktown, Kings Park, Prospect

3

2155

Kellyville, Rouse Hill, Beaumont Hills

4

2250

Gosford, Erina, Wyoming

5

2145

Wentworthville

Northern Territory

Rank

Postcode

Suburbs within postcode include

1

0810

Nightcliff, Wanguri

2

0820

Parap, Eaton

3

0830

Palmerston City, Farrar

4

0812

Anula, Wulagi

5

0832

Zuccoli, Roseby

Queensland

Rank

Postcode

Suburbs within postcode include

1

4350

Greater Toowoomba

2

4034

Aspley, Boondall

3

4870

Cairns, Stratford

4

4209

Coomera, Willow

5

4503

Griffin, Murrumba Downs

South Australia

Rank

Postcode

Suburbs within postcode include

1

5108

Salisbury, Paralowie

2

5000

Adelaide, University of Adelaide

3

5082

Prospect, Fitzroy

4

5169

Seaford, Moana

5

5092

Modbury, Modbury Heights

Tasmania

Rank

Postcode

Suburbs within postcode include

1

7250

Blackstone Heights, East Launceston, Elphin, Launceston, Newstead, Norwood, Norwood Avenue Po, Prospect, Ravenswood, Riverside, St Leonards, Summerhill, Travellers Rest, Trevallyn, Waverley, West Launceston

2

7000

Glebe, Hobart, Mount Stuart, North Hobart, Queens Domain, West Hobart

3

7018

Bellerive, Howrah, Montagu Bay, Mornington, Rosny, Rosny Park, Tranmere, Warrane

4

7010

Dowsing Point, Elwick, Glenorchy, Goodwood, Montrose, Rosetta

5

7050

Albion Heights, Kingston, Kingston Beach

Victoria

Rank

Postcode

Suburbs within postcode include

1

3030

Chartwell, Cocoroc, Derrimut, Point Cook, Quandong, Werribee, Werribee South

2

3029

Hoppers Crossing, Tarneit, Truganina

3

3977

Cannons Creek, Cranbourne, Cranbourne East, Cranbourne North, Cranbourne South, Cranbourne West, Devon Meadows, Five Ways, Junction Village, Skye

4

3064

Craigieburn, Donnybrook, Kalkallo, Mickleham, Roxburgh Park

5

3150

Glen Waverley, Wheelers Hill

Western Australia

Rank

Postcode

Suburbs within postcode include

1

6210

Mandurah, Dudley Park

2

6164

Jandakot, Atwell

3

6065

Wanneroo, Wangara

4

6112

Armadale, Brookdale

5

6027

Canning Vale, Willetton

Do you have the right speed for your needs?

Choosing the right speed plan is important because each household has a different number of people using the internet, at different times, on a different number of devices, and for different reasons.

And that’s why the choice of speed plan, and phone and internet provider, is yours to make.

Through your preferred provider, choose the right speed plan to meet your needs. nbn’s wholesale higher speed plans include:

  • streaming 4K video
  • downloading large files
  • using multiple devices online at the same time – five or more people
  • streaming 4K and 8K video concurrently
  • downloading game updates faster
  • downloading and uploading large files faster
  • using multiple devices online at the same time – five or more people
  • support all activities on Home Superfast and Home Ultrafast
  • add another level of experience
  • help ready your premises for the new technologies that may soon be seen as standard in Australian households

Unleash the benefits of the nbn™ network today.

Chat with your preferred phone and internet provider about the best plans available at your place to help meet your unique needs.

* January 2020 to January 2021

† Your experience, including the speeds actually achieved over the nbn™ network, depends on the nbn™ network technology and configuration over which services are delivered to your premises, whether you are using the internet during the busy period, and some factors outside of nbn’s control (like your equipment quality, software, chosen broadband plan, signal reception, or how your provider designs its network).

nbn provides wholesale services to phone and internet providers. nbn™ wholesale speed tiers available to providers vary depending on the access technology in an end customer’s area. These peak wholesale download speed tiers of up to 100Mbps are only available on nbn™ fixed line footprint.

§ Venture Insights, NBN Behavioural Survey, May 2020

# Telstra, Business Continuity, Flexible Working and Adaptive Infrastructure: Five Actions for When the Economy Reopens Following COVID-19, June 2020.

** ACMA, Trends in online behaviour and technology usage, Sep 2020

†† nbn consumer research via Ergo, 2020.

‡‡ ANZ Consumer Survey, Sep 2020.

§§ Telsyte Consumer Survey 2020.

## Telsyte Australian Entertainment Subscription Study, Jun 2020

*** Telsyte Australian Entertainment Subscription Study, Jun 2020

††† Telsyte Consumer Survey 2020.